Simply Shift, LLC
Cindy Bush planning a move with a Simply Shift client

Live More With Less

A calmer move for a parent you cannot move alone.

Cindy Bush, MBA, brings fifteen years in senior care to every move. She worked inside senior living communities in dietary, activities, and sales before she ever packed a client's box, so she knows what the community will and will not accept on move-in day.

Send Cindy a Message

Tell Cindy what is changing. Every message is read and answered personally, usually within one business day.

Call 502-314-7911

We return every call within one business day.

The video

Three minutes with Simply Shift.

Filmed in Louisville, this short introduction shows what the Simply Shift Way looks like in practice, from the first plan through the last box placed in a new home.

Simply Shift, LLC. Filmed by Colburn Videography.

3 min 30 sec · Watch on Vimeo

NASMM Member
MBA, Sullivan University, 2020
15 Years in Senior Care
Featured in the Wall Street Journal
NASMM Senior Move Manager Certified SMM-C badgeNational Association of Senior and Specialty Move Managers member logo

Who this is really for

You are making a family decision in between everything else.

Most calls come from an adult daughter comparing four firms in browser tabs over lunch. She is not shopping for a mover. She is trying to find a credentialed professional who can stand in for her when she cannot be in Louisville every day.

A parent with early dementia who needs the first night in the new apartment to feel like home, not a hotel.

A 3,500 square foot house of 40 years where the hard part is deciding what each object means now.

A daughter coordinating from Seattle while siblings, movers, and a senior living community all need answers.

A community apartment that opened quickly, with a move-in date that does not wait for the family calendar.

Services

Senior moves need more than muscle.

See every service

Downsizing and Decluttering

A room-by-room process for deciding what belongs in the next home and what no longer serves this stage of life.

Sorting, Selling and Dispersal

Clear decisions for donations, family items, sales, storage, and the possessions that carry more than practical value.

Senior Living Transition Planning

Guidance from someone who knows independent living, assisted living, memory care, and retirement community move-in realities.

Home Modification for Safety

Practical recommendations and referrals for rails, ramps, cabinet inserts, and changes that make home safer to navigate.

The Simply Shift Way

A clear process for a complicated transition.

Cindy arranging family photographs in a client's new home
01

First conversation

One hour to understand the family, the house, the destination, the timeline, and the decisions that feel hardest.

02

Plan

Furniture, belongings, vendors, community requirements, sibling communication, and the move-day sequence are put into a written path.

03

Move

Items are packed, labeled, transported, unpacked, and placed with the practical details handled on site.

04

Homecoming

The bed is made, the favorite chair is placed, the coffee maker is plugged in, and the first night feels settled.

Credentials and affiliations

National Association of Senior Move Managers
Marquis Who's Who Distinguished Leaders, 2024
Wall Street Journal, Central Edition, December 26, 2024
American Hospital Association, Certificate of Attendance
B.S. in Business and Corporate Communications, Western Kentucky University
Health Services Provider Network Member
Alzheimer's Association Supporter
WAVE Listens Live Feature
Cindy Bush, MBA, founder of Simply Shift

Meet Cindy

Senior care came before the business.

Cindy Bush is a Jeffersontown native who has worked in healthcare and senior care since 2010. Before Simply Shift, she served residents and families through dietary, activities, sales, and non-medical home care roles.

She took her first Simply Shift client in March 2024 and has since worked with more than fifty families. What she takes the most pride in is seeing a client with tears in their eyes when everything is set and the next phase of life can begin.

Read Cindy's story

Client words

Families notice the care in the details.

Read testimonials
“Simply Shift LLC provided excellent services that helped me and my family during a difficult time. Their team was professional, compassionate, and responsive to our needs.”
Simply Shift client, Louisville, KY.
“I was very impressed with the level of care and attention that Simply Shift LLC provided. They made the transition process so much easier for me and my family.”
Simply Shift client, Louisville, KY.
“Simply Shift LLC exceeded my expectations in every way. They were knowledgeable, efficient, and went above and beyond to ensure that everything was taken care of.”
Simply Shift client, Louisville, KY.

Media

Louisville families are asking better questions.

Cindy Bush appeared on WAVE Listens Live alongside Kathie Quaife of Everlan by Dominion Senior Living for a Louisville television interview about removing stress from a move into assisted living.

Cindy Bush's Wall Street Journal feature and Marquis Who's Who recognition

WAVE Listens Live feature

The conversation focused on why later-life moves are emotional, how families can prepare, and what changes when a senior is moving into assisted living rather than simply changing addresses.

Free checklist

Start before the boxes come out.

Get a downsizing starter checklist covering the four-box method, how to open the conversation, the five rooms to start with, what a Senior Move Manager actually does, and red flags when vetting movers.

A Simply Shift client reviewing her move checklist

Questions families ask first

Clear answers before you call.

Start with one conversation

You do not have to solve the whole move today.

Send Cindy a Message

Tell Cindy what is changing. Every message is read and answered personally, usually within one business day.

502-314-7911We return every call within one business day.